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Planning a website build

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There are a huge number of choices when it comes to ways to build your website. Whether you’re considering which way to build a new site or wondering if you’ve got the best option, you’ll find the information below helpful in “nailing and scaling” your website. Options!!! Your main options when building a website are: Use a website builder (hosted on their computer)...

What is web scraping & how would I use it?

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If you’ve ever had the task of copying & pasting information from a website, you’ll appreciate the benefits of using a web scraper.  A web scraper is software that collects data from a website in a structured way.  I’ll use an example to explain: You want to create a list of all the plumbers in your area so you visit a local directory website, search fro your area then copy...

Truths & Myths About Udemy

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You may have wondered how much money you can make through online courses and whether Udemy is a good option as a course marketplace. Let’s look at whether Udemy is a good fit for your online course building. Some interesting facts about Udemy: Most instructors offer free coupons for their courses to get initial traffic 90%+ of all course sales are through Udemy site-wide sales where courses...

Business Assets

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From the book, 24 Assets by Daniel Priestley Broadly speaking, people want to buy companies that have a good mixture of assets in seven categories: Intellectual property The business lays claim to, or is known for, valuable ideas, methods or defensible intellectual property rights. Brand assets The business is known, liked and trusted by a loyal group of fans who are unlikely to switch to a new...

How to be Everywhere – 13 Content Promotion Channels in 13 minutes

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If you’re producing unique, useful content on your business website, you want as many people in your industry seeing the content as possible. How do you do this in an automated way? We’ll show you how to post to 13 channels in 13 minutes (might be a little longer for your first one!). 1st Step: Develop a workflow In your favourite software for creating reusable checklists (like...