Are you looking for better online reviews for your business?

By Rich Peterson
In 🌅 Now
3 Min read
A

Getting quality reviews is notoriously hard.
Getting a large quantity of great reviews is even harder.

Most review websites showcase the extremes – the customer who had the outstanding experience and the once-off, disgruntled customer who will never come back to your business again.

We started thinking about this problem by asking the following questions:

  • If your business sees 10-100 people per day, why do you only get a handful of reviews each month?
  • Do customers know where they can leave reviews?
  • How do customers find your Google Business review page?
  • Do you want all customers leaving reviews on all sites?
  • Why would someone want to leave a review?

After asking the above questions, we developed an app that solve a large part of the customer review problem.

The app flow for a happy customer is as follows:

  • ​A customer visits your business
  • They experience your service or buy your product
  • They are given a card asking if they’d like to leave a review. The incentive is that they are entered into a monthly draw to win one of your products or services
  • The card shows a unique website link where they visit to complete a short (<3 minute) survey.
  • They’re a happy customer so rate your service 4 or 5 stars.
  • Within the survey, they are asked which sites they currently leave reviews on. They are then lead to the exact page where they can quickly leave their glowing review.
  • You get sent an email with their details so they can be entered into your monthly prize draw.
  • Your business ends up with more, better-quality reviews and shows up higher in review site search results.

The app flow for an unhappy customer is as follows:

  • ​A customer visits your business
  • They experience your service or buy your product
  • They are given a card asking if they’d like to leave a review. The incentive is that they are entered into a monthly draw to win one of your products or services
  • The card shows a unique website link where they visit to complete a short (<3 minute) survey.
  • They’re an unhappy customer so rate your service 1,2 or 3 stars.
  • Within the survey, they are asked to give detailed feedback on why they are unhappy and what they think should change in the business.
  • You get sent an email with their details so they can be entered into your monthly prize draw.
  • Your business ends up with detailed, quality feedback so you can improve your service.

 

Get in contact to discuss the apps we create to improve your online reviews.

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About the author

Rich Peterson

I've spent the last 10 years planning, mapping & reimagining the processes of hundreds of SMBs. Whether the goal is more money, more time, more clarity or more customer smiles, my insightful process is worth every minute for my successful clients.
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Disclaimer: I use affiliate links on my website and only recommend what I use, have used or have vetted in the best interest of my readers. I may earn a commission if you click on an affiliate link, but it won’t cost you extra.

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By Rich Peterson October 13, 2017

About

For the past 10 years, we’ve worked with hundreds of clients and tens of thousands of students to help them get a clear picture of how to systemise their business. We’re not fans of spam, cheap mass-marketing tactics or automating your business to within an inch of it’s life. We are fans of a customer experience where humans deal with humans, skills are appreciated, personality is maintained and where clients get more value than they expected. We’re also fans of automating any process that doesn’t deliver client-facing value in a simple, easy-to-maintain way.

In a nutshell, we provide advice, implementation support & training to small to medium, service-based businesses to help them deliver a better customer experience & a more automated workflow. Everyone on the same page, moving in the same direction with a clear picture of who does what.