I’ve been experimenting with value-pricing in my freelancing work and have had my perceptions of value-based pricing turned around after listening to over 6 hours of podcast episodes.
In the past, I always wanted to be the robin hood of pricing. Steal from the rich (those greedy freelancers who charge thousands) and give to the poor (freelancers like me showing people how to do things cheaply).
I was wrong in thinking that it’s all about price and that selling something for next to nothing was the answer.
Really, I’m selling a finite resource (my time) alongside my skills (that others have), packaged with how I make people feel and a bunch of promises around what I’ll deliver and when.
It’s not a commodity and it’s not two dimensional. It’s complex and tied into risk, the products, the research, the work and the support. It can’t be a cost plus profit model as it’s more than this.
If you’re like me, you’re reading this thinking it’s some poor excuse to charge thousands and think of yourself as Einstein solving the pressing problems of the world. You’re probably not but what you are doing is solving the pain for someone, rescuing the time for someone and helping someone sleep easier at night. What’s the cost of that?
Most of this comes down to mindset and I haven’t nailed it but I’m slightly further down the road.
It was a joy working with such a professional, organised events company. Every process was mapped out with specific deliverables, notes, requirements and dependancies (geeky, I know). What did they need from us? A little automation using project management software. Using one of our favourites, Podio, we worked on and proposed the following: Custom Events …
We’ve built dozens of intranets & extranets for companies, utilising a huge number of custom features. Let’s have a look at what features you might need and what an intranet is. What features should an intranet have? We often get asked by clients: What makes an engaging intranet that my staff will use? What features …
Automate as many non client facing tasks as possible. Build into your workplace a culture of kaizen, continual improvement and incentive your staff to automate the parts of their job that don’t provide client-facing value. Whether it’s filtering emails, task management automation, automated messaging, helpful notifications or others, create a workplace whether ideas are shared, …
Doing some research for a client and am looking into life coach WordPress themes that will suit their coaching business. Some of the best ones are: ABC Personal Trainer Theme (details + demo) – top choice for clean design & smooth scrolling WP Coach Theme (details + demo) – more boxy design but clean, minimal …
Generosity tied to value
I’ve been experimenting with value-pricing in my freelancing work and have had my perceptions of value-based pricing turned around after listening to over 6 hours of podcast episodes.
In the past, I always wanted to be the robin hood of pricing. Steal from the rich (those greedy freelancers who charge thousands) and give to the poor (freelancers like me showing people how to do things cheaply).
I was wrong in thinking that it’s all about price and that selling something for next to nothing was the answer.
Really, I’m selling a finite resource (my time) alongside my skills (that others have), packaged with how I make people feel and a bunch of promises around what I’ll deliver and when.
It’s not a commodity and it’s not two dimensional. It’s complex and tied into risk, the products, the research, the work and the support. It can’t be a cost plus profit model as it’s more than this.
If you’re like me, you’re reading this thinking it’s some poor excuse to charge thousands and think of yourself as Einstein solving the pressing problems of the world. You’re probably not but what you are doing is solving the pain for someone, rescuing the time for someone and helping someone sleep easier at night. What’s the cost of that?
Most of this comes down to mindset and I haven’t nailed it but I’m slightly further down the road.
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