I’ve been experimenting with value-pricing in my freelancing work and have had my perceptions of value-based pricing turned around after listening to over 6 hours of podcast episodes.
In the past, I always wanted to be the robin hood of pricing. Steal from the rich (those greedy freelancers who charge thousands) and give to the poor (freelancers like me showing people how to do things cheaply).
I was wrong in thinking that it’s all about price and that selling something for next to nothing was the answer.
Really, I’m selling a finite resource (my time) alongside my skills (that others have), packaged with how I make people feel and a bunch of promises around what I’ll deliver and when.
It’s not a commodity and it’s not two dimensional. It’s complex and tied into risk, the products, the research, the work and the support. It can’t be a cost plus profit model as it’s more than this.
If you’re like me, you’re reading this thinking it’s some poor excuse to charge thousands and think of yourself as Einstein solving the pressing problems of the world. You’re probably not but what you are doing is solving the pain for someone, rescuing the time for someone and helping someone sleep easier at night. What’s the cost of that?
Most of this comes down to mindset and I haven’t nailed it but I’m slightly further down the road.
David Allen, the author of Getting Things Done, coined the term to describe one of the core steps of his “fundamental process”: Write down a project or situation that is most on your mind at this moment. Now describe in a single written sentence your intended desired outcome for this problem or situation. What needs …
Hiring a design team can be hard. Whether you’re getting advice from friends, looking on freelancing platforms or doing Google searches, you’ll want to set aside a few hours to get the right designer or team to suit your situation. Whilst researching for a client, we came across six services that offer unlimited design services …
I had this question recently and want to dive a little deeper into it that the standard list post of DIY online course platforms. Just in case, if you don’t have time to read the deeper why behind choosing an online course hosting platform, go and check out (in this order): Teachable (free plan then $39 …
Doing some research on WordPress themes to show case YouTube videos. Need it to be fast-loading but not as busy in design as some newspaper/magazine-style WordPress themes. My picks in order are: Vlog – Video Blog / Magazine WordPress Theme VideoBox – VideoBox is the perfect solution for showing off video content, impressively. Highly customizable …
Generosity tied to value
I’ve been experimenting with value-pricing in my freelancing work and have had my perceptions of value-based pricing turned around after listening to over 6 hours of podcast episodes.
In the past, I always wanted to be the robin hood of pricing. Steal from the rich (those greedy freelancers who charge thousands) and give to the poor (freelancers like me showing people how to do things cheaply).
I was wrong in thinking that it’s all about price and that selling something for next to nothing was the answer.
Really, I’m selling a finite resource (my time) alongside my skills (that others have), packaged with how I make people feel and a bunch of promises around what I’ll deliver and when.
It’s not a commodity and it’s not two dimensional. It’s complex and tied into risk, the products, the research, the work and the support. It can’t be a cost plus profit model as it’s more than this.
If you’re like me, you’re reading this thinking it’s some poor excuse to charge thousands and think of yourself as Einstein solving the pressing problems of the world. You’re probably not but what you are doing is solving the pain for someone, rescuing the time for someone and helping someone sleep easier at night. What’s the cost of that?
Most of this comes down to mindset and I haven’t nailed it but I’m slightly further down the road.
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