I’ve been experimenting with value-pricing in my freelancing work and have had my perceptions of value-based pricing turned around after listening to over 6 hours of podcast episodes.
In the past, I always wanted to be the robin hood of pricing. Steal from the rich (those greedy freelancers who charge thousands) and give to the poor (freelancers like me showing people how to do things cheaply).
I was wrong in thinking that it’s all about price and that selling something for next to nothing was the answer.
Really, I’m selling a finite resource (my time) alongside my skills (that others have), packaged with how I make people feel and a bunch of promises around what I’ll deliver and when.
It’s not a commodity and it’s not two dimensional. It’s complex and tied into risk, the products, the research, the work and the support. It can’t be a cost plus profit model as it’s more than this.
If you’re like me, you’re reading this thinking it’s some poor excuse to charge thousands and think of yourself as Einstein solving the pressing problems of the world. You’re probably not but what you are doing is solving the pain for someone, rescuing the time for someone and helping someone sleep easier at night. What’s the cost of that?
Most of this comes down to mindset and I haven’t nailed it but I’m slightly further down the road.
On average, completion rates for standard forms, across all use cases, is around 14%, according to this research. Our average completion rates are 55%. Looking to survey your clients, link to a custom contact form in your email signature, have an event registration form on your website or streamline your employment process? Ensure your forms remain …
Ensure you’re capturing client information in an engaging way so you don’t lose customer leads. Make your online forms an integral part of your sales process. We offer the following lead generation forms (customised to suit your needs): Health insurance quote form Mailing list sign up form Online mortgage application form Vendor contact information form …
This is such a huge need for real estate and insurance professionals, to be able to grab a map and pin content onto the map. You might even want to upload an image or map and then mark out areas that display a pop-up when you hover over the image. The software that I’d recommend …
I love health food stores and especially the ones where you feel less like you’re on the outside and more like you’re part of the family. In doing some innovation work for a health food store, let’s have a look at ways to experiment with their business model. Ideas include: Starting a paid membership program …
Generosity tied to value
I’ve been experimenting with value-pricing in my freelancing work and have had my perceptions of value-based pricing turned around after listening to over 6 hours of podcast episodes.
In the past, I always wanted to be the robin hood of pricing. Steal from the rich (those greedy freelancers who charge thousands) and give to the poor (freelancers like me showing people how to do things cheaply).
I was wrong in thinking that it’s all about price and that selling something for next to nothing was the answer.
Really, I’m selling a finite resource (my time) alongside my skills (that others have), packaged with how I make people feel and a bunch of promises around what I’ll deliver and when.
It’s not a commodity and it’s not two dimensional. It’s complex and tied into risk, the products, the research, the work and the support. It can’t be a cost plus profit model as it’s more than this.
If you’re like me, you’re reading this thinking it’s some poor excuse to charge thousands and think of yourself as Einstein solving the pressing problems of the world. You’re probably not but what you are doing is solving the pain for someone, rescuing the time for someone and helping someone sleep easier at night. What’s the cost of that?
Most of this comes down to mindset and I haven’t nailed it but I’m slightly further down the road.
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On average, completion rates for standard forms, across all use cases, is around 14%, according to this research. Our average completion rates are 55%. Looking to survey your clients, link to a custom contact form in your email signature, have an event registration form on your website or streamline your employment process? Ensure your forms remain …
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Ensure you’re capturing client information in an engaging way so you don’t lose customer leads. Make your online forms an integral part of your sales process. We offer the following lead generation forms (customised to suit your needs): Health insurance quote form Mailing list sign up form Online mortgage application form Vendor contact information form …
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This is such a huge need for real estate and insurance professionals, to be able to grab a map and pin content onto the map. You might even want to upload an image or map and then mark out areas that display a pop-up when you hover over the image. The software that I’d recommend …
10 innovative ideas for a health food store
I love health food stores and especially the ones where you feel less like you’re on the outside and more like you’re part of the family. In doing some innovation work for a health food store, let’s have a look at ways to experiment with their business model. Ideas include: Starting a paid membership program …