Generosity tied to value


I’ve been experimenting with value-pricing in my freelancing work and have had my perceptions of value-based pricing turned around after listening to over 6 hours of podcast episodes.

In the past, I always wanted to be the robin hood of pricing. Steal from the rich (those greedy freelancers who charge thousands) and give to the poor (freelancers like me showing people how to do things cheaply).

I was wrong in thinking that it’s all about price and that selling something for next to nothing was the answer.

Really, I’m selling a finite resource (my time) alongside my skills (that others have), packaged with how I make people feel and a bunch of promises around what I’ll deliver and when.

It’s not a commodity and it’s not two dimensional. It’s complex and tied into risk, the products, the research, the work and the support. It can’t be a cost plus profit model as it’s more than this.

If you’re like me, you’re reading this thinking it’s some poor excuse to charge thousands and think of yourself as Einstein solving the pressing problems of the world. You’re probably not but what you are doing is solving the pain for someone, rescuing the time for someone and helping someone sleep easier at night. What’s the cost of that?

Most of this comes down to mindset and I haven’t nailed it but I’m slightly further down the road.

About the author

Rich Peterson

I've spent the last 10 years planning, mapping & reimagining the processes of hundreds of SMBs. Whether the goal is more money, more time, more clarity or more customer smiles, my insightful process is worth every minute for my successful clients.
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By Rich Peterson


For the past 10 years, we’ve worked with hundreds of clients and tens of thousands of students to help them get a clear picture of how to systemise their business. We’re not fans of spam, cheap mass-marketing tactics or automating your business to within an inch of it’s life. We are fans of a customer experience where humans deal with humans, skills are appreciated, personality is maintained and where clients get more value than they expected. We’re also fans of automating any process that doesn’t deliver client-facing value in a simple, easy-to-maintain way.

In a nutshell, we provide advice, implementation support & training to small to medium, service-based businesses to help them deliver a better customer experience & a more automated workflow. Everyone on the same page, moving in the same direction with a clear picture of who does what.

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