Great question. It can be hard to run a marketplace for expensive items as I feel like people have a threshold for the amount of money they’re comfortable risking online through payments. Most people started with buying books online then built up their tolerance to risk through more successful transactions. Credit card refunds and Paypal buyer protection helped but people still have a number of internal checkboxes that they need to check before parting with large sums of money online.
These include:
Cues and social proof from your marketplace website
Whether they read about the marketplace from a reputable news source or were referred from a trusted friend
Whether there are online reviews
These are some of the basic issues around trust and this ties into what people look for when they’re confronted with buying something expensive online.
To help alleviate these natural fears in people when buying expensive services, you could look to build a marketplace that uses Escrow as a means of payment. This could either be through a dedicated escrow provider like Escrow or could be a built-in feature of your marketplace. You could also look to link up provider’s social profiles as additional social proof but, depending on your % commission or fee, you may find some people looking to bypass your marketplace and deal directly with the provider.
These two features will go a long way to providing more surety when someone is buying through your marketplace.
Additional details of question I’m looking to update the design of my Weebly website so that it looks nice for mobile viewing. Should I buy a custom Weebly theme or update one of the existing Weebly themes? Answer A problem that we hear about with Weebly websites is that people aren’t confident to update the …
I’ve been experimenting with value-pricing in my freelancing work and have had my perceptions of value-based pricing turned around after listening to over 6 hours of podcast episodes. In the past, I always wanted to be the robin hood of pricing. Steal from the rich (those greedy freelancers who charge thousands) and give to the …
Have been looking at digital signage software options that are simple to use and don’t cost the earth. Before checking out the options, I thought that some simple options might be free with a reasonable upgrade cost being around $10 – $20 per screen per month or perhaps a once-off cost of under $200. Let’s …
We were approached by a manager of a group of private hospitals looking for systems advice on onboarding patients and getting patient feedback. We gave advice and implemented systems to manage the patient onboarding experience and to deliver NPS-style surveys that could be read in multiple languages. The results from the first 10,000 patients are …
How can my marketplace build trust when selling expensive services?
Great question. It can be hard to run a marketplace for expensive items as I feel like people have a threshold for the amount of money they’re comfortable risking online through payments. Most people started with buying books online then built up their tolerance to risk through more successful transactions. Credit card refunds and Paypal buyer protection helped but people still have a number of internal checkboxes that they need to check before parting with large sums of money online.
These include:
These are some of the basic issues around trust and this ties into what people look for when they’re confronted with buying something expensive online.
To help alleviate these natural fears in people when buying expensive services, you could look to build a marketplace that uses Escrow as a means of payment. This could either be through a dedicated escrow provider like Escrow or could be a built-in feature of your marketplace. You could also look to link up provider’s social profiles as additional social proof but, depending on your % commission or fee, you may find some people looking to bypass your marketplace and deal directly with the provider.
These two features will go a long way to providing more surety when someone is buying through your marketplace.
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