Further details of question: We are a online company that specializes in online culinary courses (cooking) and soon to be merchandise. However we are relatively new and need to move into a promising online presence.
We really need to find out how we can benefit from opportunities to increase site traffic and sales. As of right now all of our online course sales are generated through an online platform Udemy. What are some of our options for selling our cooking courses on our own site, on other platforms and for selling our merchandise online?
Answer: Congratulations on your Udemy success with your cooking classes. The major advantage of having your courses on Udemy is that they’re exposed to more customers and the downside is that you don’t have their email addresses, can’t promote your other merchandise and have to sell your courses at retail & sale prices according to Udemy’s schedule.
If you’re looking for a way to increase engagement through Udemy and cross-promote your merchandise/products on the platform, your only options are through the Bonus lecture (at the end of each course where you’re allowed to promote external products) and subtly through educational/promotional announcements. For Udemy announcements, you are allowed to have links to your website blog posts and can hope that some visitors sign up to your email list (although this can’t be prominent in the article you share).
For selling your course on your own site, you could link out to your Udemy course (to earn a higher % of sales or using your Udemy affiliate link to earn money on your course sale and potential sale of other courses during the same site visit). If you are linking out, you could also include a shopping cart for your own merchandise or set up a tool like Shopify on your own subdomain to make selling simpler.
You could also use a platform like Teachable to make it easy to host and sell your courses, starting on the free plan.
For online course marketplaces, see this article on the best options to consider.
Note: Get in touch if you’re in need of advice regarding your own online course plan and strategy.
Question: I’d like to do freelance writing in the naturopath space, any advice? Answer: Sounds fun! I’ll split up my advice into the work you can do for others and the work you can do on your own website. Naturopathy freelance writing Some basic steps to getting started in freelance writing as a naturopath are: …
Further details: I would like PM software to help manage my small business. We have 2 full time employees and hire on freelancers/independent contractors frequently for one-off projects or long term project. We currently have 2 teams that we have on retainer that we work with. One team is for video production (primarily youtube, but also …
Question: I run a small business, helping weddings with their reception and people checking in jackets, bags and other personals. I would like to develop a system in which the customer can hand over their belonging, the item will then become “Checked In” and receive back a unique ticket number, with the venue’s logo on …
Further Details of Question How do I create a client portal so they can access invoices/quotes/raise support tickets? We’re currently getting a website developed, however, I don’t know how to create a client facing portal, where users can login, raise support tickets, and access key documents including contracts, invoices ect. Answer There are a few …
How do I get more awareness & sales of my online course?
Further details of question: We are a online company that specializes in online culinary courses (cooking) and soon to be merchandise. However we are relatively new and need to move into a promising online presence.
We really need to find out how we can benefit from opportunities to increase site traffic and sales. As of right now all of our online course sales are generated through an online platform Udemy. What are some of our options for selling our cooking courses on our own site, on other platforms and for selling our merchandise online?
Answer: Congratulations on your Udemy success with your cooking classes. The major advantage of having your courses on Udemy is that they’re exposed to more customers and the downside is that you don’t have their email addresses, can’t promote your other merchandise and have to sell your courses at retail & sale prices according to Udemy’s schedule.
If you’re looking for a way to increase engagement through Udemy and cross-promote your merchandise/products on the platform, your only options are through the Bonus lecture (at the end of each course where you’re allowed to promote external products) and subtly through educational/promotional announcements. For Udemy announcements, you are allowed to have links to your website blog posts and can hope that some visitors sign up to your email list (although this can’t be prominent in the article you share).
For selling your course on your own site, you could link out to your Udemy course (to earn a higher % of sales or using your Udemy affiliate link to earn money on your course sale and potential sale of other courses during the same site visit). If you are linking out, you could also include a shopping cart for your own merchandise or set up a tool like Shopify on your own subdomain to make selling simpler.
You could also use a platform like Teachable to make it easy to host and sell your courses, starting on the free plan.
For online course marketplaces, see this article on the best options to consider.
Note: Get in touch if you’re in need of advice regarding your own online course plan and strategy.
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