I feel your pain on this one. Although it’s become so much easier to create and send out email newsletters using tools like Mailchimp, Mailmunch, Convertkit and Drip, it’s still quite fiddly to look through all the specs, work out the pricing (do I pay per list or per subscriber?) and then look at the best way to integrate the email sign-up form into your site. Do you use a pop-up after 5 seconds, a static sign-up box, a pop-up that triggers when someone leaves the site or do you go all in and have custom chat pop-ups per pages (thanks Intercom)…
So many options and for those who are so overwhelmed with email marketing that they do nothing, take a minute to check out the free TinyLetter app. It’s lightweight, quick to set up and the design is lovely. I’d recommend that you add it as a link from your current WordPress blog (linking to the email newsletter sign up page) and write on a regular basis of once per month to get started. Once you hit 3 months, see if you’d like to go fortnightly then perhaps weekly. If you’ve got enough content to deliver weekly value to customers, you’ve come a long way towards sorting out your email marketing. Next step might be to power-up and change your email software but, for now, start slow, find your written voice and high-five yourself for getting going!
Most common email marketing programs that my clients use:
– Mailchimp for regular campaigns
– Drip for educational newsletter campaigns
– Convertkit for custom WordPress opt-in email boxes
It does sound like using a marketplace would work the best for what you’re looking to do. If you’d said that you just wanted somewhere for beekeepers to exchange information then you could have looked at using the free Mighty Networks group or setting up a Facebook group. As you’re looking to create a place …
More details: I am looking for a custom CRM tool/app/software that will enable me to manage information from client acquisition to job fulfillment. A description of what I am looking for 1. log into a portal by requesting entry and receiving text with a login code. 2. once in the portal being able to select …
For context, I was looking at CRMs for clients and thought I’d found the best CRM for my needs in a flashy, expensive CRM that did everything including walking your dog and making your breakfast. It wasn’t until I’d dived into the software that I found it didn’t fit my style and visibility needs. Too …
Further details of question I’m thinking of creating a Microsoft Access Data Base to record site records for field inspections. Is this the best option? Each Field Site item with have: Location description Location details Provide for linking to site maps Allow for 100 sites Each site item will have: A drop down Description A …
I hate email marketing but want to publish a free newsletter
I feel your pain on this one. Although it’s become so much easier to create and send out email newsletters using tools like Mailchimp, Mailmunch, Convertkit and Drip, it’s still quite fiddly to look through all the specs, work out the pricing (do I pay per list or per subscriber?) and then look at the best way to integrate the email sign-up form into your site. Do you use a pop-up after 5 seconds, a static sign-up box, a pop-up that triggers when someone leaves the site or do you go all in and have custom chat pop-ups per pages (thanks Intercom)…
So many options and for those who are so overwhelmed with email marketing that they do nothing, take a minute to check out the free TinyLetter app. It’s lightweight, quick to set up and the design is lovely. I’d recommend that you add it as a link from your current WordPress blog (linking to the email newsletter sign up page) and write on a regular basis of once per month to get started. Once you hit 3 months, see if you’d like to go fortnightly then perhaps weekly. If you’ve got enough content to deliver weekly value to customers, you’ve come a long way towards sorting out your email marketing. Next step might be to power-up and change your email software but, for now, start slow, find your written voice and high-five yourself for getting going!
One reply to “I hate email marketing but want to publish a free newsletter”
Generous Work Team
Most common email marketing programs that my clients use:
– Mailchimp for regular campaigns
– Drip for educational newsletter campaigns
– Convertkit for custom WordPress opt-in email boxes
Comments are closed.
Related Posts
As a beekeeper…would you use an online marketplace “for beekeepers” to buy/sell products, exchange information with other beekeepers?
It does sound like using a marketplace would work the best for what you’re looking to do. If you’d said that you just wanted somewhere for beekeepers to exchange information then you could have looked at using the free Mighty Networks group or setting up a Facebook group. As you’re looking to create a place …
CRM to manage client acquisition and fulfilment
More details: I am looking for a custom CRM tool/app/software that will enable me to manage information from client acquisition to job fulfillment. A description of what I am looking for 1. log into a portal by requesting entry and receiving text with a login code. 2. once in the portal being able to select …
The near-perfect onboarding outreach email
For context, I was looking at CRMs for clients and thought I’d found the best CRM for my needs in a flashy, expensive CRM that did everything including walking your dog and making your breakfast. It wasn’t until I’d dived into the software that I found it didn’t fit my style and visibility needs. Too …
I need a database created for field inspections
Further details of question I’m thinking of creating a Microsoft Access Data Base to record site records for field inspections. Is this the best option? Each Field Site item with have: Location description Location details Provide for linking to site maps Allow for 100 sites Each site item will have: A drop down Description A …