I feel your pain on this one. Although it’s become so much easier to create and send out email newsletters using tools like Mailchimp, Mailmunch, Convertkit and Drip, it’s still quite fiddly to look through all the specs, work out the pricing (do I pay per list or per subscriber?) and then look at the best way to integrate the email sign-up form into your site. Do you use a pop-up after 5 seconds, a static sign-up box, a pop-up that triggers when someone leaves the site or do you go all in and have custom chat pop-ups per pages (thanks Intercom)…
So many options and for those who are so overwhelmed with email marketing that they do nothing, take a minute to check out the free TinyLetter app. It’s lightweight, quick to set up and the design is lovely. I’d recommend that you add it as a link from your current WordPress blog (linking to the email newsletter sign up page) and write on a regular basis of once per month to get started. Once you hit 3 months, see if you’d like to go fortnightly then perhaps weekly. If you’ve got enough content to deliver weekly value to customers, you’ve come a long way towards sorting out your email marketing. Next step might be to power-up and change your email software but, for now, start slow, find your written voice and high-five yourself for getting going!
Most common email marketing programs that my clients use:
– Mailchimp for regular campaigns
– Drip for educational newsletter campaigns
– Convertkit for custom WordPress opt-in email boxes
What I’ve learnt today about creating change in people’s processes: Be understanding. Seriously, be empathic and accept that people are so filled with information that they need to turn the huge ship of their habits and processes around to start seeing things the way you see them. Nurture people into new habits. Working with a …
David Allen, the author of Getting Things Done, coined the term to describe one of the core steps of his “fundamental process”: Write down a project or situation that is most on your mind at this moment. Now describe in a single written sentence your intended desired outcome for this problem or situation. What needs …
For anyone who has tried to manual schedule staff, you know the headache I can cause when staff want to change shifts, take time-off and you’re not sure who is swapping shift with who. My suggestion for you when you’re scheduling on-site employees or off-site contractors, is to check out the When I Work app. …
We’ve had a large increase in Australian companies looking to have their own CRM developed to suit their specific business needs. Through customising their Podio project management software, we’ve been able to cut down on their admin and train their staff easier. Some common Podio development requests have been: Podio leads management Podio as a …
I hate email marketing but want to publish a free newsletter
I feel your pain on this one. Although it’s become so much easier to create and send out email newsletters using tools like Mailchimp, Mailmunch, Convertkit and Drip, it’s still quite fiddly to look through all the specs, work out the pricing (do I pay per list or per subscriber?) and then look at the best way to integrate the email sign-up form into your site. Do you use a pop-up after 5 seconds, a static sign-up box, a pop-up that triggers when someone leaves the site or do you go all in and have custom chat pop-ups per pages (thanks Intercom)…
So many options and for those who are so overwhelmed with email marketing that they do nothing, take a minute to check out the free TinyLetter app. It’s lightweight, quick to set up and the design is lovely. I’d recommend that you add it as a link from your current WordPress blog (linking to the email newsletter sign up page) and write on a regular basis of once per month to get started. Once you hit 3 months, see if you’d like to go fortnightly then perhaps weekly. If you’ve got enough content to deliver weekly value to customers, you’ve come a long way towards sorting out your email marketing. Next step might be to power-up and change your email software but, for now, start slow, find your written voice and high-five yourself for getting going!
One reply to “I hate email marketing but want to publish a free newsletter”
Generous Work Team
Most common email marketing programs that my clients use:
– Mailchimp for regular campaigns
– Drip for educational newsletter campaigns
– Convertkit for custom WordPress opt-in email boxes
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