Insights from working with an events company


It was a joy working with such a professional, organised events company. Every process was mapped out with specific deliverables, notes, requirements and dependancies (geeky, I know).

What did they need from us? A little automation using project management software. Using one of our favourites, Podio, we worked on and proposed the following:

  • Custom Events Podio Appย – each event is entered into it’s own app and links to the client and venue of the event. Once an event is created, there are 11 tasks that are scheduled over a 40 day period using custom Podio workflows. These tasks are auto-assigned and then automatically marked off when completed to give an easy view of the visual progress.
  • RSVP Podio Appย – this is created to be sent to clients in order to collect RSVP’s for the event. A custom Podio webform is created and this is teamed up with a custom short-link domain to keep the process as on-brand as possible. RSVPs are collected and referenced to the client so you know which events a particular person has RSVP’d for.
  • Post Event Survey Podio Appย – created in a similar way to the RSVP app with a webform and short-link URL. Feedback is referenced back to the client and a report is created with the overall participant satisfaction from the event.

Are you looking to run your event with a little more structure and a little less cut and paste?

About the author

Rich Peterson

I've spent the last 10 years planning, mapping & reimagining the processes of hundreds of SMBs. Whether the goal is more money, more time, more clarity or more customer smiles, my insightful process is worth every minute for my successful clients.
Disclaimer: I use affiliate links on my website and only recommend what I use, have used or have vetted in the best interest of my readers. I may earn a commission if you click on an affiliate link, but it wonโ€™t cost you extra.

By Rich Peterson


For the past 10 years, weโ€™ve worked with hundreds of clients and tens of thousands of students to help them get a clear picture of how to systemise their business. Weโ€™re not fans of spam, cheap mass-marketing tactics or automating your business to within an inch of itโ€™s life. We are fans of a customer experience where humans deal with humans, skills are appreciated, personality is maintained and where clients get more value than they expected. Weโ€™re also fans of automating any process that doesnโ€™t deliver client-facing value in a simple, easy-to-maintain way.

In a nutshell, we provide advice, implementation support & training to small to medium, service-based businesses to help them deliver a better customer experience & a more automated workflow. Everyone on the same page, moving in the same direction with a clear picture of who does what.

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