- Use a website builder (hosted on their computer)
- Use an ecommerce store builder (hosted on their computer)
- Set up your own hosting and install your own website builder (like WordPress)
- Write your content on other platforms (like Facebook, Medium etc)
Side note: Some information around hosting. To self-host means you pay a smaller monthly fee for space on a secure computer for your website to live and be accessed. Alternatively, using a hosted website builder or ecommerce store means your website is hosted & maintained by an external company for a higher monthly fee.
- Website builders generally cost around $US10 – $US20 per month for websites that don’t need ecommerce. Add ecommerce and the cost can be up to $US40 per month.
- For a more advanced ecommerce store, the price can range from $US30 per month to $US300 per month.
- Hosting your own website will cost between $US5 and $US30 per month. If you install WordPress, you’ll want to also buy a theme for your website and this will be around $US70 (once-off payment).
- Writing your content on other channels is free.
Which option to choose?
- Selling & delivering physical or digital products – choose an ecommerce store builder like Shopify or Bigcommerce.
- Business information + blog – use Squarespace or Weebly if you want a simple, non-technical option . Choose WordPress if you want to use a theme (potentially paying extra for the development) and have more styling choices.
- Custom website – use WordPress and host the site yourself. Choose a simple hosting package with one-click install, choose a top-rated WordPress theme and customise the theme to speed up your website build.
- Specialist website – ask me for tips. If you’re looking to build a website for curated content, a landing page, a directory, a social network, a marketplace etc, I’m happy to give tips on the best software to ft your needs & budget.
- Have no time and want to create content – sign up to Medium and start writing!
Some final considerations
- Websites built using website builders aren’t able to be exported across to other website builders. WordPress blogs can be exported.
- Website builder sites can have their theme changed quite easily whilst maintaining content. WordPress sites can be a little trickier.
- WordPress has a huge library of free & paid plugins to use on your site. This is a benefit but website builders also allow code from external services to be added to their sites i.e. newsletter signups etc
- If you’re not super savvy, choosing self-hosted WordPress will be a challenge when you need to connect domain names, emails, install SSL etc. Either pay for a developer you know to complete this or hire someone through Upwork.
- We’ll be looking at the options around sharing content from your website in future posts. Stay tuned!