How easy is it to double the number of online reviews your business has? Not as hard as you’d think when you fix the leaky bucket that is the current process for most businesses.
For one of our clients, they’d been using a NPS survey to monitor their key staff and how well they were serving their clients.
This process was broken for a few reasons:
Asking at the wrong time
Not capturing feedback from the 1-2 ratings and the 9-10 ratings
Leaving their clients on a blank Survey Monkey screen upon completion
No incentive
We fixed the process by:
Asking for feedback at the right time via email or SMS (dependant on the client)
Stating the length of time to complete survey
Offering a monthly prize draw as the incentive to bump up participation
Creating a short link to the survey
Adding an online review request for people who rated the business 7+ out of 10
Asking for detailed feedback for all reviews less than 3 out of 10
This process fixed their leaky bucket and dramatically increased the number of people who left feedback.
One reason is because there are more tools available to create online marketplaces. For single-sided marketplaces, people can use Shopify, BigCommerce or WordPress (with plugins). For two-sided marketplaces, people can use Sharetribe, WordPress (with plugins) or hire developers to create their marketplace. Other factors include: The costs are getting lower Shows like Shark Tank & …
If you’re producing unique, useful content on your business website, you want as many people in your industry seeing the content as possible. How do you do this in an automated way? We’ll show you how to post to 13 channels in 13 minutes (might be a little longer for your first one!). 1st Step: …
Grab a coffee, it’s late Friday morning and you’re getting admin done. Scan the forms, update the spreadsheets, send emails and make some phone calls. There will always be some mindless busy work but, if you’re like 90% of the population, you’re doing too much. Your hourly wage isn’t producing a sustainable ROI and your …
From the book, 24 Assets by Daniel Priestley Broadly speaking, people want to buy companies that have a good mixture of assets in seven categories: Intellectual property The business lays claim to, or is known for, valuable ideas, methods or defensible intellectual property rights. Brand assets The business is known, liked and trusted by a …
Results: Doubled online reviews
How easy is it to double the number of online reviews your business has? Not as hard as you’d think when you fix the leaky bucket that is the current process for most businesses.
For one of our clients, they’d been using a NPS survey to monitor their key staff and how well they were serving their clients.
This process was broken for a few reasons:
We fixed the process by:
This process fixed their leaky bucket and dramatically increased the number of people who left feedback.
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