Results: Doubled online reviews

By

How easy is it to double the number of online reviews your business has? Not as hard as you’d think when you fix the leaky bucket that is the current process for most businesses.

For one of our clients, they’d been using a NPS survey to monitor their key staff and how well they were serving their clients.

This process was broken for a few reasons:

  • Asking at the wrong time
  • Not capturing feedback from the 1-2 ratings and the 9-10 ratings
  • Leaving their clients on a blank Survey Monkey screen upon completion
  • No incentive

We fixed the process by:

  • Asking for feedback at the right time via email or SMS (dependant on the client)
  • Stating the length of time to complete survey
  • Offering a monthly prize draw as the incentive to bump up participation
  • Creating a short link to the survey
  • Adding an online review request for people who rated the business 7+ out of 10
  • Asking for detailed feedback for all reviews less than 3 out of 10

This process fixed their leaky bucket and dramatically increased the number of people who left feedback.

Posted in ⏰ Updates.
Share

Related Posts

  •
    November 8, 2017

    WordPress theme to showcase Youtube videos

    Doing some research on WordPress themes to show case YouTube videos. Need it to be fast-loading but not as busy in design as some newspaper/magazine-style WordPress themes. My picks in order are: Vlog – Video Blog / Magazine WordPress Theme VideoBox – VideoBox is the perfect solution for showing off video content, impressively. Highly customizable …

  •
    December 24, 2017

    How do I save time when scheduling employees and contractors?

    For anyone who has tried to manual schedule staff, you know the headache I can cause when staff want to change shifts, take time-off and you’re not sure who is swapping shift with who. My suggestion for you when you’re scheduling on-site employees or off-site contractors, is to check out the When I Work app. …

  •
    9 months ago

    Business Assets

    From the book, 24 Assets by Daniel Priestley Broadly speaking, people want to buy companies that have a good mixture of assets in seven categories: Intellectual property The business lays claim to, or is known for, valuable ideas, methods or defensible intellectual property rights. Brand assets The business is known, liked and trusted by a …

  •
    9 months ago

    A clear picture – the major factor in choosing software

    There are thousands of tools available to streamline your business, save you hours and increase your output but they are all flawed, imperfect and need you to adapt to their methodology. So how do you choose the best tool for your project? If you’re in any groups, you’ll hear recommendations, see training sessions on tools …