For context, I was looking at CRMs for clients and thought I’d found the best CRM for my needs in a flashy, expensive CRM that did everything including walking your dog and making your breakfast. It wasn’t until I’d dived into the software that I found it didn’t fit my style and visibility needs. Too many clicks around to find information. To make a long story shorter, I ended up trialling OnePageCRM, even though I found the design slightly dated (mainly the colours and bold heading fonts #picky). Once I signed up, I actually found it versatile, clear and simple yet customisable. I’m still using it today for my sales pipeline!
As per most software programs, I got an outreach email from the founder. These can sometimes come from the area manager or the head of customer support and they’re either slightly pushy (join a webinar this week) or slightly deceptive (I”m personally reaching out to you…when it’s clearly automated) or just easy to delete. The one I received from Michael at OnePageCRM was the best I’ve received and I’ll explain why after:
Hi Rich,
Michael here, the CEO of OnePageCRM.
Even though I lead the company, I’m a natural “product person” and the user experience you get from our app means a lot to me.
Our users love OnePage and the focus it brings to sales, but if there’s anything that’s bugging you, even the smallest of issues that could be done better, I want to hear about it – so hit the reply button.
And ok, this is an automated email, but if you reply it comes directly to me and will be answered by me.
There are some parts of my job that sound so boring to my children that I should tell them about my day as bedtime stories. Building better systems and processes is one of them. Integrating apps is another. But the winner? Building intranets for businesses. For most people in a corporate environment (including myself), the …
Build It In this stage we develop the core of your online platform: A professional website for your real estate agency business A professional profile on relevant social networks Core outlets for spreading engaging content Optional customised CRM to suit your business Optional email help desk to boost customer satisfaction Boost It In this stage …
From the book, 24 Assets by Daniel Priestley Broadly speaking, people want to buy companies that have a good mixture of assets in seven categories: Intellectual property The business lays claim to, or is known for, valuable ideas, methods or defensible intellectual property rights. Brand assets The business is known, liked and trusted by a …
Question: I’m looking for an app to streamline my surfboard shaping process. We are focusing on a process that is easy for surf shops to fill a order form out then we get the order form printed out, design the file from one of the shops models then cut the board, outsource the shaping and …
The near-perfect onboarding outreach email
For context, I was looking at CRMs for clients and thought I’d found the best CRM for my needs in a flashy, expensive CRM that did everything including walking your dog and making your breakfast. It wasn’t until I’d dived into the software that I found it didn’t fit my style and visibility needs. Too many clicks around to find information. To make a long story shorter, I ended up trialling OnePageCRM, even though I found the design slightly dated (mainly the colours and bold heading fonts #picky). Once I signed up, I actually found it versatile, clear and simple yet customisable. I’m still using it today for my sales pipeline!
As per most software programs, I got an outreach email from the founder. These can sometimes come from the area manager or the head of customer support and they’re either slightly pushy (join a webinar this week) or slightly deceptive (I”m personally reaching out to you…when it’s clearly automated) or just easy to delete. The one I received from Michael at OnePageCRM was the best I’ve received and I’ll explain why after:
Reasons why I love this email
Final thoughts…add personality, set a clear tone and make the benefits obvious.
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There are some parts of my job that sound so boring to my children that I should tell them about my day as bedtime stories. Building better systems and processes is one of them. Integrating apps is another. But the winner? Building intranets for businesses. For most people in a corporate environment (including myself), the …
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Question: I’m looking for an app to streamline my surfboard shaping process. We are focusing on a process that is easy for surf shops to fill a order form out then we get the order form printed out, design the file from one of the shops models then cut the board, outsource the shaping and …