We looked through over 40 options for tools to use for customer experience mapping and have chosen our top three based on design, transparent pricing and usability. Our choices are: Smaply – no free plan but has base plans starting around $US40pm. If you want illustrations and branded exports, the cost is around $US150 pm. ExperienceFellow – has a generous $US15pm starter plan that would work for a single user but, as this is more focused on multiple users logging their journeys, the cost climbs to $US250 for 100 participants. UXPressia – has a generous free plan and you’ll want to upgrade to their $US24pm plan if you want to share your reports online or print as a branded pdf.