Top 3 Customer Journey Mapping Tools


We looked through over 40 options for tools to use for customer experience mapping and have chosen our top three based on design, transparent pricing and usability.

Our choices are:

  • Smaply – no free plan but has base plans starting around $US40pm. If you want illustrations and branded exports, the cost is around $US150 pm.
  • ExperienceFellow – has a generous $US15pm starter plan that would work for a single user but, as this is more focused on multiple users logging their journeys, the cost climbs to $US250 for 100 participants.
  • UXPressia – has a generous free plan and you’ll want to upgrade to their $US24pm plan if you want to share your reports online or print as a branded pdf.

About the author

Rich Peterson

I've spent the last 10 years planning, mapping & reimagining the processes of hundreds of SMBs. Whether the goal is more money, more time, more clarity or more customer smiles, my insightful process is worth every minute for my successful clients.
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