Top 3 Customer Journey Mapping Tools


We looked through over 40 options for tools to use for customer experience mapping and have chosen our top three based on design, transparent pricing and usability.

Our choices are:

  • Smaply – no free plan but has base plans starting around $US40pm. If you want illustrations and branded exports, the cost is around $US150 pm.
  • ExperienceFellow – has a generous $US15pm starter plan that would work for a single user but, as this is more focused on multiple users logging their journeys, the cost climbs to $US250 for 100 participants.
  • UXPressia – has a generous free plan and you’ll want to upgrade to their $US24pm plan if you want to share your reports online or print as a branded pdf.

About the author

Rich Peterson

I've spent the last 10 years planning, mapping & reimagining the processes of hundreds of SMBs. Whether the goal is more money, more time, more clarity or more customer smiles, my insightful process is worth every minute for my successful clients.
Disclaimer: I use affiliate links on my website and only recommend what I use, have used or have vetted in the best interest of my readers. I may earn a commission if you click on an affiliate link, but it won’t cost you extra.

By Rich Peterson


For the past 10 years, we’ve worked with hundreds of clients and tens of thousands of students to help them get a clear picture of how to systemise their business. We’re not fans of spam, cheap mass-marketing tactics or automating your business to within an inch of it’s life. We are fans of a customer experience where humans deal with humans, skills are appreciated, personality is maintained and where clients get more value than they expected. We’re also fans of automating any process that doesn’t deliver client-facing value in a simple, easy-to-maintain way.

In a nutshell, we provide advice, implementation support & training to small to medium, service-based businesses to help them deliver a better customer experience & a more automated workflow. Everyone on the same page, moving in the same direction with a clear picture of who does what.