Truths & Myths About Udemy

You may have wondered how much money you can make through online courses and whether Udemy is a good option as a course marketplace. Let’s look at whether Udemy is a good fit for your online course building.
Some interesting facts about Udemy:
  • Most instructors offer free coupons for their courses to get initial traffic
  • 90%+ of all course sales are through Udemy site-wide sales where courses are discounted down to an average of $10 – $20
  • Udemy offers you 97% of revenue for students you refer yourself, offers you 50% revenue if someone finds your course through their website and offers you 25% revenue for someone who comes to your course from one of their ad programs or through an affiliate. See some of my revenue splits below for courses with a retail value of $US25.
  • You can offer your courses for free unless your ratings drop below 4.1/5 . An interesting side note is that when I’ve offered my courses for free, ratings drop with reviews citing that the course wasn’t as useful as expected. Changing the price to paid and the reviews go back up. Takeaway: People value what they pay for and people sign up for free courses even if they don’t need the info.
  • You’re very limited in how you can communicate with students. Close to no mention of your own business is allowed.
  • Completion rate for online courses is in the single figures (<10%).
  • Reviews are collected in the first few lectures so ensure you pack in as much value upfront as possible.
Happy to answer any questions you have around online courses.

About the author

Rich Peterson

I've spent the last 10 years planning, mapping & reimagining the processes of hundreds of SMBs. Whether the goal is more money, more time, more clarity or more customer smiles, my insightful process is worth every minute for my successful clients.
Disclaimer: I use affiliate links on my website and only recommend what I use, have used or have vetted in the best interest of my readers. I may earn a commission if you click on an affiliate link, but it won’t cost you extra.

By Rich Peterson


For the past 10 years, we’ve worked with hundreds of clients and tens of thousands of students to help them get a clear picture of how to systemise their business. We’re not fans of spam, cheap mass-marketing tactics or automating your business to within an inch of it’s life. We are fans of a customer experience where humans deal with humans, skills are appreciated, personality is maintained and where clients get more value than they expected. We’re also fans of automating any process that doesn’t deliver client-facing value in a simple, easy-to-maintain way.

In a nutshell, we provide advice, implementation support & training to small to medium, service-based businesses to help them deliver a better customer experience & a more automated workflow. Everyone on the same page, moving in the same direction with a clear picture of who does what.