What are my options for selling my content in an online course format?


You could deliver the same content in the following ways (+ more):

  • Always open online course (set & forget)
  • Always open online course (with comments)
  • Set timeframe course (with opening and closing dates)
  • Website with member-only content
  • Patreon-type sites
  • Your own social network using something like Mighty Networks
  • Your own course platform for just you (I’d recommend making it easy on yourself and using something like Teachable or Thinkific rather than WordPress + plugins)
  • Your own course platform but you invite other instructors to join you and have your courses as a mini group
  • A newsletter where you have free and paid content
  • A course delivered over time via email (drip email marketing-style)
  • Plenty of others

About the author

Rich Peterson

I've spent the last 10 years planning, mapping & reimagining the processes of hundreds of SMBs. Whether the goal is more money, more time, more clarity or more customer smiles, my insightful process is worth every minute for my successful clients.
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By Rich Peterson


For the past 10 years, weโ€™ve worked with hundreds of clients and tens of thousands of students to help them get a clear picture of how to systemise their business. Weโ€™re not fans of spam, cheap mass-marketing tactics or automating your business to within an inch of itโ€™s life. We are fans of a customer experience where humans deal with humans, skills are appreciated, personality is maintained and where clients get more value than they expected. Weโ€™re also fans of automating any process that doesnโ€™t deliver client-facing value in a simple, easy-to-maintain way.

In a nutshell, we provide advice, implementation support & training to small to medium, service-based businesses to help them deliver a better customer experience & a more automated workflow. Everyone on the same page, moving in the same direction with a clear picture of who does what.

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