I was providing some consulting to a growing toy company last week and loved working with a passionate owner, keen to try new things and streamline their processes.
The main takeaways were:
Start with a set distribution model but be open to defending your area position but adopting new channels. The owner was fixed on retail but had the opportunity to blanket her local area through a wholesale channel. By negotiating with suppliers, she secured lower material costs, opening doors for key wholesale relationships.
You don’t always need a website. The owner had spent so much time building relationships and revenue that she hadn’t stopped to consider creating a website. In her case, a simple online form (linked to her brand domain name via a redirect) meant a quick solution until a website was needed.
Be open to random opportunities. The owner had been contacted weekly from others wanting to start their own toy business. They were looking for key information as to how she build relationships, negotiated with suppliers and built what she built. We discussed the possibility of having her pass on her knowledge via either franchising, sub-contracting, teaching, coaching or consulting. This opened the way for her to generalise her knowledge enough to make it applicable across multiple industries, building her revenue and reputation.
Looking for some help and innovative strategies for building your online business?
There comes a stage in every business where they need to upgrade their email and ensure their whole team is using email as efficiently as possible. For some teams, it’s setting up a Gsuite account and getting personal emails for the team but for other teams, especially the ones that was instant transparency with their …
Have been looking at digital signage software options that are simple to use and don’t cost the earth. Before checking out the options, I thought that some simple options might be free with a reasonable upgrade cost being around $10 – $20 per screen per month or perhaps a once-off cost of under $200. Let’s …
I’ve had a ball working with a popular winery and seeing them using and implementing great systems in their business. A few takeaways regarding their systems: Booking calendar – whether this is online (for people to book themselves) or hidden (so you can enter the dates and keep track of availability), having a calendar online makes …
There are thousands of tools available to streamline your business, save you hours and increase your output but they are all flawed, imperfect and need you to adapt to their methodology. So how do you choose the best tool for your project? If you’re in any groups, you’ll hear recommendations, see training sessions on tools …
What I Learned From Working With A Growing Toy Company
I was providing some consulting to a growing toy company last week and loved working with a passionate owner, keen to try new things and streamline their processes.
The main takeaways were:
Looking for some help and innovative strategies for building your online business?
Related Posts
Our team needs a shared inbox, what do we use?
There comes a stage in every business where they need to upgrade their email and ensure their whole team is using email as efficiently as possible. For some teams, it’s setting up a Gsuite account and getting personal emails for the team but for other teams, especially the ones that was instant transparency with their …
Software for display screens & digital signage in your office
Have been looking at digital signage software options that are simple to use and don’t cost the earth. Before checking out the options, I thought that some simple options might be free with a reasonable upgrade cost being around $10 – $20 per screen per month or perhaps a once-off cost of under $200. Let’s …
Insights from working with a popular winery
I’ve had a ball working with a popular winery and seeing them using and implementing great systems in their business. A few takeaways regarding their systems: Booking calendar – whether this is online (for people to book themselves) or hidden (so you can enter the dates and keep track of availability), having a calendar online makes …
A clear picture – the major factor in choosing software
There are thousands of tools available to streamline your business, save you hours and increase your output but they are all flawed, imperfect and need you to adapt to their methodology. So how do you choose the best tool for your project? If you’re in any groups, you’ll hear recommendations, see training sessions on tools …