I was providing some consulting to a growing toy company last week and loved working with a passionate owner, keen to try new things and streamline their processes.
The main takeaways were:
Start with a set distribution model but be open to defending your area position but adopting new channels. The owner was fixed on retail but had the opportunity to blanket her local area through a wholesale channel. By negotiating with suppliers, she secured lower material costs, opening doors for key wholesale relationships.
You don’t always need a website. The owner had spent so much time building relationships and revenue that she hadn’t stopped to consider creating a website. In her case, a simple online form (linked to her brand domain name via a redirect) meant a quick solution until a website was needed.
Be open to random opportunities. The owner had been contacted weekly from others wanting to start their own toy business. They were looking for key information as to how she build relationships, negotiated with suppliers and built what she built. We discussed the possibility of having her pass on her knowledge via either franchising, sub-contracting, teaching, coaching or consulting. This opened the way for her to generalise her knowledge enough to make it applicable across multiple industries, building her revenue and reputation.
Looking for some help and innovative strategies for building your online business?
If you’re a believer in first impressions then you’ll know how important it is to onboarding new staff members well. You want new staff to bond with current staff and to get a broad overview of what they need to do and how they’ll do it. The onboarding experience for new staff doesn’t have to …
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📚 ContentsBuild ItBoost ItBroadcast it Build It In this stage we develop the core of your online platform: A professional website for your real estate agency business A professional profile on relevant social networks Core outlets for spreading engaging content Optional customised CRM to suit your business Optional email help desk to boost customer satisfaction …
What I Learned From Working With A Growing Toy Company
I was providing some consulting to a growing toy company last week and loved working with a passionate owner, keen to try new things and streamline their processes.
The main takeaways were:
Looking for some help and innovative strategies for building your online business?
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