Why are there so many new online marketplaces popping up?

One reason is because there are more tools available to create online marketplaces.

For single-sided marketplaces, people can use Shopify, BigCommerce or WordPress (with plugins).

For two-sided marketplaces, people can use Sharetribe, WordPress (with plugins) or hire developers to create their marketplace.

Other factors include:

  • The costs are getting lower
  • Shows like Shark Tank & The Profit are making it seem easier
  • People are now more used to having hundreds or thousands of followers. I feel this leads to the perception that they could attract this same amount of people to use their product.

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