Why are there so many new online marketplaces popping up?


One reason is because there are more tools available to create online marketplaces.

For single-sided marketplaces, people can use Shopify, BigCommerce or WordPress (with plugins).

For two-sided marketplaces, people can use Sharetribe, WordPress (with plugins) or hire developers to create their marketplace.

Other factors include:

  • The costs are getting lower
  • Shows like Shark Tank & The Profit are making it seem easier
  • People are now more used to having hundreds or thousands of followers. I feel this leads to the perception that they could attract this same amount of people to use their product.

About the author

Rich Peterson

Founder of Generous Work. Heads up the service design, software advice and process automation side of the business. Get in contact.

By Rich Peterson

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